Press & Media Resources

1. Press contact

For press inquiries, interview requests, or urgent deadlines:
[email protected]
We typically respond within one business day.
If you’re on a tight deadline, include “URGENT” in the subject line.

We are very press friendly, having owned and run media companies of our own. We know the drill, we know what you need, so we built this page just for you!

PS: We also have a glossary, because you shouldn’t have to study for a pop quiz.
"staXscale welcomes the press" with an illustration of a person

2. About staXscale

Short Version – 60 words:
staXscale is a modern hosting platform built for teams that need infrastructure they don’t have to babysit. Powered by Google Cloud and engineered for performance, stability, and transparent pricing, staXscale helps businesses scale systems, not chaos. The company is headquartered in Austin and run by a veteran team that’s spent years in the trenches of tech, operations, and large online communities.

Long Version – 180 words:
staXscale is a performance-first hosting platform built for teams who are done fighting fragile infrastructure. Founded in Austin in 2025, staXscale blends Google Cloud’s global reliability with a hands-on engineering approach that makes scaling simple, predictable, and human. Our mission is straightforward: build the kind of technical foundation businesses deserve – fast, secure, and engineered to withstand real-world growth rather than crumble at the first traffic spike.

The founding team has spent years building and scaling high-traffic online communities, running operations for tech companies, and supporting thousands of professionals whose livelihoods depended on their systems staying online. After watching too many businesses outgrow their hosting before they even hit their stride, we built the solution we wished existed: infrastructure that removes friction instead of adding it.

At staXscale, we believe great hosting shouldn’t require reading a novel-length SLA, deciphering surprise fees, or filing tickets into the abyss. We offer transparent pricing, responsive support, and a platform built to endure. When your infrastructure is strong, everything else moves faster; and that’s exactly what we deliver.

3. Leadership team

Sure, you can read our About Page, but you’re here because you need more info. So here it is:


Ben Rosales – Founder & CEO

Short bio:
Ben leads staXscale with a focus on building fast, durable infrastructure that removes friction instead of creating it. A longtime operator and engineer, he’s spent his career helping teams scale systems without sacrificing stability or sanity.

Long bio:
Ben is the Founder and CEO of staXscale, where he leads the mission to build hosting infrastructure that actually holds up under real-world pressure. With a background spanning media, brand building, and years running high-traffic communities, Ben has seen how often growth gets derailed by brittle, outdated hosting. His work sits at the intersection of technology and empathy – ensuring the platform is not only powerful, but human-centered and reliable. Before staXscale, Ben founded The American Genius news network and the Big Ass Social Happy Hour.

Lani Rosales – Chief of Staff

Short bio:
Lani drives operations, messaging, brand cohesion, and community strategy at staXscale. A longtime operator, editor, and tech community builder, she ensures the company moves quickly without breaking context – or uhh people.

Long bio:
Lani is the Chief of Staff at staXscale, where she leads the operational, editorial, and strategic connective tissue that keeps the company running smoothly. Drawing from 20 years in media leadership, community building, and tech operations, she brings a rare blend of systems thinking and sharp storytelling. Before staXscale, Lani was the Executive Editor and COO of The American Genius, built one of the largest tech employment communities in America, and advised thousands of professionals navigating digital careers. At staXscale, she ensures the brand is clear, the processes are tight, and the company’s voice stays unmistakably human.

Caleb Clavin – Infrastructure Architect

Short bio:

Caleb architects the backbone of staXscale’s platform, ensuring every deployment is fast, secure, and built to scale responsibly. His work turns cloud complexity into practical, predictable performance for customers.

Long bio:
Caleb is the Infrastructure Architect at staXscale, responsible for designing, optimizing, and maintaining the cloud environment that powers every workload on the platform. With deep expertise in systems engineering, automation, and performance-driven architecture, he builds the guardrails that keep scaling clean and chaos-free. Before joining staXscale, Caleb spent years on high-growth tech teams who needed their systems to work perfectly. His philosophy is simple: smart infrastructure should be invisible, stable, and fast enough that customers barely need to think about it.

4. Media assets

Keep the capital “X” intact, and never uppercase the brand name (the “s” remains lowercase).

Don’t stretch, recolor, or add effects.

The mark may be used without the wordmark when space is limited.

Please avoid abbreviating our name.

To download any image below, click to open image, then save. For the brand guide including hex codes, here you go.

staXscale "X" icon
staXscale "X" icon
staXscale "X" icon
staXscale "X" icon
staXscale logo
illustration of a person next to the word "staXscale"
staXscale logo
staXscale logo
illustration of a person next to the word "staXscale"
woman wearing staXscale branded sweatshirt
woman wearing a staXscale hoodie
woman wearing a staXscale sweatshirt
woman wearing a staXscale hoodie
staXscale logo on paper coffee cup
woman in staXscale shirt
staXscale sign on a building
illustration of Ben Rosales
illustration of a woman
illustration of a person
illustration of a person
illustration of a person
illustration of a person
illustration of young woman
illustration of young man
illustration of young man
illustration of young woman
illustration of young man
illustration of a man
illustration of a woman
illustration of a man
illustration of a man
illustration of a woman

5. Topics we're great sources for

Reporters often come to us for commentary on:

Hosting & Infrastructure

  • Why shared hosting earned a terrible reputation

  • How hosting impacts actual revenue (not just uptime)

  • The shift toward AI-ready infrastructure

  • “Transparent hosting” as the new standard

Startup & Growth Tech

  • The hidden costs of bad infrastructure

  • How small teams can compete with massive platforms

  • Why performance is the new marketing

SaaS & Cloud Economics

  • The real pricing structures behind big cloud

  • How founders should evaluate SLAs

  • The psychology of surprise fees and overages

Sustainability & Cloud Efficiency

  • Carbon-aware operations (leveraging Google Cloud)

  • How hosting choices impact environmental footprint

Scaling Chaos & Operational Strategy

  • Why hands-free growth is a myth

  • What actually breaks when traffic spikes

  • The operations story behind building staXscalef

woman coding at staXscale - premium managed hosting

6. Company fast facts

  • Founded: 2025

  • HQ: Austin, TX (distributed team)

  • Ownership: Woman-owned business

  • Focus: High-performance hosting for creators, agencies, SaaS teams, and growth-stage businesses

  • Philosophy: transparent pricing, human support, resilient infrastructure

Our origin story: After years of watching good teams outgrow mediocre hosting, fight surprise overages, or get stuck inside support ticket labyrinths, the founding team built the platform they wished existed earlier. We wanted hosting that was fast, stable, honest, and engineered for the way modern businesses actually scale. So we built it.

google logo

staXscale powered by Google Cloud