Press & Media Resources
1. Press contact
[email protected]
We typically respond within one business day.
If you’re on a tight deadline, include “URGENT” in the subject line.
We are very press friendly, having owned and run media companies of our own. We know the drill, we know what you need, so we built this page just for you!
PS: We also have a glossary, because you shouldn’t have to study for a pop quiz.
2. About staXscale
Short Version – 60 words:
staXscale is a modern hosting platform built for teams that need infrastructure they don’t have to babysit. Powered by Google Cloud and engineered for performance, stability, and transparent pricing, staXscale helps businesses scale systems, not chaos. The company is headquartered in Austin and run by a veteran team that’s spent years in the trenches of tech, operations, and large online communities.
Long Version – 180 words:
staXscale is a performance-first hosting platform built for teams who are done fighting fragile infrastructure. Founded in Austin in 2025, staXscale blends Google Cloud’s global reliability with a hands-on engineering approach that makes scaling simple, predictable, and human. Our mission is straightforward: build the kind of technical foundation businesses deserve – fast, secure, and engineered to withstand real-world growth rather than crumble at the first traffic spike.
The founding team has spent years building and scaling high-traffic online communities, running operations for tech companies, and supporting thousands of professionals whose livelihoods depended on their systems staying online. After watching too many businesses outgrow their hosting before they even hit their stride, we built the solution we wished existed: infrastructure that removes friction instead of adding it.
At staXscale, we believe great hosting shouldn’t require reading a novel-length SLA, deciphering surprise fees, or filing tickets into the abyss. We offer transparent pricing, responsive support, and a platform built to endure. When your infrastructure is strong, everything else moves faster; and that’s exactly what we deliver.
3. Leadership team
Sure, you can read our About Page, but you’re here because you need more info. So here it is:
Ben Rosales – Founder & CEO
Short bio:
Ben leads staXscale with a focus on building fast, durable infrastructure that removes friction instead of creating it. A longtime operator and engineer, he’s spent his career helping teams scale systems without sacrificing stability or sanity.
Long bio:
Ben is the Founder and CEO of staXscale, where he leads the mission to build hosting infrastructure that actually holds up under real-world pressure. With a background spanning media, brand building, and years running high-traffic communities, Ben has seen how often growth gets derailed by brittle, outdated hosting. His work sits at the intersection of technology and empathy – ensuring the platform is not only powerful, but human-centered and reliable. Before staXscale, Ben founded The American Genius news network and the Big Ass Social Happy Hour.
Lani Rosales – Chief of Staff
Short bio:
Lani drives operations, messaging, brand cohesion, and community strategy at staXscale. A longtime operator, editor, and tech community builder, she ensures the company moves quickly without breaking context – or uhh people.
Long bio:
Lani is the Chief of Staff at staXscale, where she leads the operational, editorial, and strategic connective tissue that keeps the company running smoothly. Drawing from 20 years in media leadership, community building, and tech operations, she brings a rare blend of systems thinking and sharp storytelling. Before staXscale, Lani was the Executive Editor and COO of The American Genius, built one of the largest tech employment communities in America, and advised thousands of professionals navigating digital careers. At staXscale, she ensures the brand is clear, the processes are tight, and the company’s voice stays unmistakably human.
Caleb Clavin – Infrastructure Architect
Short bio:
Caleb architects the backbone of staXscale’s platform, ensuring every deployment is fast, secure, and built to scale responsibly. His work turns cloud complexity into practical, predictable performance for customers.
Long bio:
Caleb is the Infrastructure Architect at staXscale, responsible for designing, optimizing, and maintaining the cloud environment that powers every workload on the platform. With deep expertise in systems engineering, automation, and performance-driven architecture, he builds the guardrails that keep scaling clean and chaos-free. Before joining staXscale, Caleb spent years on high-growth tech teams who needed their systems to work perfectly. His philosophy is simple: smart infrastructure should be invisible, stable, and fast enough that customers barely need to think about it.
4. Media assets
Don’t stretch, recolor, or add effects.
The mark may be used without the wordmark when space is limited.
Please avoid abbreviating our name.
To download any image below, click to open image, then save. For the brand guide including hex codes, here you go.






































5. Topics we're great sources for
Reporters often come to us for commentary on:
Hosting & Infrastructure
Why shared hosting earned a terrible reputation
How hosting impacts actual revenue (not just uptime)
The shift toward AI-ready infrastructure
“Transparent hosting” as the new standard
Startup & Growth Tech
The hidden costs of bad infrastructure
How small teams can compete with massive platforms
Why performance is the new marketing
SaaS & Cloud Economics
The real pricing structures behind big cloud
How founders should evaluate SLAs
The psychology of surprise fees and overages
Sustainability & Cloud Efficiency
Carbon-aware operations (leveraging Google Cloud)
How hosting choices impact environmental footprint
Scaling Chaos & Operational Strategy
Why hands-free growth is a myth
What actually breaks when traffic spikes
The operations story behind building staXscalef

6. Company fast facts
Founded: 2025
HQ: Austin, TX (distributed team)
Ownership: Woman-owned business
Focus: High-performance hosting for creators, agencies, SaaS teams, and growth-stage businesses
Philosophy: transparent pricing, human support, resilient infrastructure
Our origin story: After years of watching good teams outgrow mediocre hosting, fight surprise overages, or get stuck inside support ticket labyrinths, the founding team built the platform they wished existed earlier. We wanted hosting that was fast, stable, honest, and engineered for the way modern businesses actually scale. So we built it.
staXscale powered by Google Cloud
We provide cutting-edge managed cloud hosting that’s fast, reliable, and built for the future. Our mission is to give every client (from solopreneurs to enterprise brands) a clear, powerful, and AI-ready platform they can trust to scale without limits. Google, Cloudflare, WordPress, and other marks are properties of their respective owners; staXscale is independent and unaffiliated. © staXscale, 2026. All rights reserved.